Marketing Research Proposal for a Study about Determination of Coffee Essay

Marketing Research Proposal for a Study about Determination of Coffee Shop Franchisee Business in Western Australia - Essay Example The client management feels that the strategy to open franchisee stores in the upcoming suburban areas with considerable young population will be appropriate. However they are not sure whether it will do well. Other coffee bars have already come up in the said areas. However, it is too early to say whether they too will be successful. The client wants to gauge the demand for their products which is pizza and coffee with and assortment of snacks. They would like to find the demand for their brand of stores and the way people in the region perceive it. It wants to know whether enough opportunity for franchising exists in the region. To know whether there is enough possibility for the brand to open and run a new store in every area identified for the same in the next two years. Apart from the immediate demand, the client wants to know whether considerable business opportunity for a relatively sustainable span of time exists or not. Research problem As mentioned above, the client wants t o measure the demand for its franchisee stores in the identified areas. They have hired us for the purpose and expect us to present the report within a span of three months. The client problem warrants a thorough study of the market, with measurable outcomes. In order to accomplish the task, a study shall be undertaken to understand the underlying factors for current state of the demand and its future ramifications for the coffee industry in general. The Coffee chain store brands need to be subject to a comparative analysis and the competition from stand alone coffee stores needs to be gauged. A thorough analysis of the consumer trends and preferences towards coffee consumption needs to be done with respect to the locations identified by the client for the purpose. The locations shall be subject to separate inspection on measurable parameters which will eventually contribute to the measurement of the location wise demand for the client coffee and snacks store brand. The study will a lso seek to establish the possibility of enough franchisee ventures at the rate as mentioned by the client. The study will not only seek to measure the current demand for the Clients’ stores but also enough demand for future. The study will analyse the historical sales figures and consumer preferences. In combination with the survey of the consumer tastes it will try and arrive at sales projections for the next five years for each proposed store location. The projections will be categorized for different items on the Client coffee store menu and will suggest ways to maximize profits by better menu planning. Research Objectives Thus, based on the discussion of the research problem, the study will be directed at fulfilling the following salient research objectives: Measurement of current demand for coffee and snack stores in the region (O1) Measurement of current demand for client brand of stores in the locations specified by the client (O2). Measurement of the current and futu re demand for the client’s brand of stores for next five years, based on the Franchisee model in the specified locations (O3) The study shall first seek to do a contextual scan of the above objectives and will check the validity of the objectives against the Client’s research problem. The scan shall be performed with the help of the pre study feedbacks and interactions with the client

The Video of the USC Essay Example | Topics and Well Written Essays - 750 words

The Video of the USC - Essay Example As seen in the video, the students are very responsive and assertive in contributing their knowledge and experiences to the aforementioned issues that have been the matter of a heated debate for several years. The teacher acts as a facilitator throughout the discussion. She also engages in the discussion to reiterate the need to understand these contexts. Her teaching style is relatively effective, as can be inferred from the video, since she welcomes all the points and contentions of the students. Ultimately, the issues of racism, gender and class stratification in society that affect the children are being dealt with in the video in a proper way; the teaching style can be deemed fit to address the issue and to provide an avenue for intellectual fermentation. 2. Analysis and Interpretation of the Video In its totality, the video evokes an inherent complexity about the issues of race, gender and class division in society. These issues affect the quality of education received by the s tudents. There is a structural problem in terms of implementing educational policies, since there is classification between the students and the selection of a manner of teaching can be problematic (McDermott et al 2008, p. 3). As there in attempt to make the kids realize the importance of engaging with these issues, there is a need to look at the relations of the social structures that affect the kids (McDermott et al 2008, p. 5). Is it important, and to what extent? For Rodgers, there is a need to analyze this matter, since it affects the intellectual condition and perception of the kids inside the classroom (2002, p. 231). The teacher-student relationship is considered to be very vital. This vitality is important; there is an intrinsic irony about American democracy where the person aspires to be accepted by others, yet there is dominance of racist practices despite of the attempts to eliminate them (McDermott et al 2008, p. 4). In relation to the video, the aforementioned ideas have been highlighted. The teacher tries to provide a very conducive learning environment that makes the children aware of racism, sexism and economic classification through a synthetic understanding of history and the political-economic structures that linger in society. As pointed out by McDermott et al, this manner implemented by the teacher to address the complexity of the matter shows that there is a need for reformulation of teaching methods. They must take into consideration the capacity of every student regardless of gender, race, and class (2008, p 13). This is considered a good step towards integration and understanding which will eventually abolish the racist and sexist practices that pose a detriment to the students’ learning capacity. Another positive aspect of the video is the very interactive approach that the teacher implements in making the subject matter interesting to the students. This shows a very reflective learning condition, wherein the understanding o f the students regarding the subject is based upon the input of the teacher and allows them to formulate their own approach which highlights independent thinking and critical reasoning (Rodgers 2002, p. 233). The verbal exchange between the stude

Reflective Paper Essay Example | Topics and Well Written Essays - 1500 words

Reflective Paper - Essay Example s unit, for sure, every company will not work on its optimum for the reason that HRM operates to an aim of improving the effectiveness of the company through its main resource, its people (Gospel, 2009). In order to meet the company’s goals and objectives, the human resource management takes into account a lot of domains. Above all, it should strategically plan on how all these will be met. In this strategic planning, first, the human resource needs must be taken into consideration. There are different views on the strategic aspects of human resource management. Various existing literatures have their own perspective of HRM. Likewise, many definitions of strategic human resource management exist. In 2001, Kazmi and Ahmad discussed the different approaches to strategic human resource management. According to them, definitions of strategic HRM vary depending on the particular approach. The strategic approaches to HRM are strategy-focused, decision-focused, content-focused and implementation focused. Specifically, the strategy-focused approach as considered by Beer, Spector, Lawrence, Mills and Walton (1984) claims that human resource management is strategic by its very nature. This approach greatly believes that all elements that make HRM are connected strategically. For Devanna, Fombrun and Tichy (1981), the decision-focused approach, on the one hand, are based on three decision –making levels such as operational, managerial and strategic. While for the c ontent-focused approach, Torrington and Hall (1995) stated that the strategic human resource management occurs only when there is a match between the elements of HRM and the strategy of the organization. Lastly, implementation-focused approach of strategic human resource management is when each system of HRM facilitates in the designing business strategies and of course, its implementation (Miles and Snow, 1984). However, my real learning of HRM has emerged through my personal experience as a nurse employee.

Why Was The Weimar Republic Unpopular Essay Example for Free

Why Was The Weimar Republic Unpopular Essay Why was the Weimar Republic unpopular in the years 1919-1923? Josef Wines The Weimer Republic was unpopular between the years 1919 + 1923 because of their democratic approach to government. They were not liked by the Germans because they were thought to have been ‘stabbed in the back ´ after they agreed to sign the Treaty of Versailles. Some of the reasons why the Weimer Republic was disliked were that Germans believed that by signing the Treaty, Ebert’s government had betrayed Germany. The Treaty of Versailles stated that Germany was not allowed an air force, the army had to be reduced to 100,000 men only and Germany was forced to pay reparations of  £23 billon. Also Germany had to give up 10 per cent of its land; all of its overseas colonies and 16 per cent of its coal and 48 per cent of its iron industry. Signing the Treaty meant that Germany had to accept its defeat. The loss of overseas territory meant the dismantling of the German empire and the loss of Germany’s status as a superpower. The loss of colonies took away the German pride and hurt both emotionally as well as financially.Due to all these loses, the Germans got very angry and rebelled against its government. There were many groups who rebelled against the Weimer Republic but the mainones were the Spartacus League and the Kapp Putsch. The Spartacus League was a communist party which was inspired by the Russian revolution in 1917. They wanted a communist state in which everyone is equal. They were led by Karl Liebknecht and Rosa Luxemburg. The Spartacists main purpose was that they wanted Germany to be ruled by the workers council or the soviets.Early in the 1919 some anti-communist ex-soldiers formed themselves into a vigilante group called the Freikrops. Soon the Sparticists and the Freikorps fought bitterly and the Sparticists leaders were murdered. Ebert’s government faced yet another problem. In March 1920 a right wing opponent had challenged Ebert. These opponents were mainly people who had grown fond of Kaiser’s dictation and wanted Germany to have a stronger and bigger empire but this was destroyed by Ebert signing the Treaty and  changing Germany into a capitalist country. Dr Wolfgang Kapp led 5000 Freikorps into Berlin known as the Kapp Putsch. Germany’s army had refused to fire at the Freikorps but soon the Weimer Republicwas saved by industrial workers of Berlin who declared a strike which meant no transport, power or water into the capital. Within a few days, Dr Wolfgang Kapp realized his defeat and left the country. In January 1923, Germany failed to make a reparations payment on time causing France to invade Ruhr. This humiliated the government, which ordered a general strike, and paid the strikers by printing more money causing hyperinflation. Also between the evening of 8th November and early afternoon on 9th November, the National Socialists German Workers Party unsuccessfully tried to seize power in Munich and Bavaria. In conclusion, I think that the Weimer Republic were unpopular between the years 1919 + 1923 mainly because of the government agreeing to sign the Treaty which instigated rebellion and caused a chain of events.

A Comparison Of Ben Franklin And The Puritans Religion Essay

A Comparison Of Ben Franklin And The Puritans Religion Essay John Winthrop once proclaimed to the Massachusetts bay colony that we shall be as a City upon a Hill, the eyes of all people are upon usà ¢Ã¢â€š ¬Ã‚ ¦Therefore let us choose life (Winthrop, City Upon a Hill). Winthrop was part of a group of Protestants that separated from the Church of England in order to begin a new life of religious freedom in the New World, and they deemed that God should be central to their existence. Benjamin Franklin, however, viewed God as peripheral and did not orient his life around religion. These fundamental religious differences manifested themselves through alternate ways of thinking and living, and their opposing conceptions of God and humanity elicited specific views of government, relationships, suffering, and Scripture. The Puritans also concluded that Christ was the exclusive way to obtain salvation, and everyone who did not trust in Christ was going to hell (Wigglesworth 3). This belief about Gods exclusive offer of salvation and humans inherent sin interacted to affect their interpersonal relationships because they wanted their family and friends to be saved. Most interpersonal relationships had some spiritual focus. For example, Dane recounts that he was educated under godly parents and that my conscience was very apt to tell me of evils that I should not do (Dane 6). People also comforted each other with the promise of salvation, like when Rowlandson and her son Joseph read the Bible together during their captivity (Rowlandson 18). Franklin, however, had strikingly opposing views than the Puritans because his religion had no mark of any of the distinguishing tenets of any particular sect (Franklin 35). Therefore, in his relationships with others, virtue is the central theme, because he conclude s, the importance of virtue did not depend on Christian dogma or the rewards and punishments of the afterlife (Franklin 29). Therefore, in his interactions with people, he focuses on acting virtuously while avoiding specific tenets of religion (Franklin 35). In addition, the Puritans concluded that God intimately involved Himself in the details of human lives, while Ben Franklin believed that God existed as a peripheral figure. This belief in Gods omnipresence led the Puritans to have complex, spiritual interpretations for all events. John Danes account supports this idea in that he often credits God for good things. For example, John Dane returned some lost gold he had found, and credited Gods goodness in then giving me restraining grace to preserve me from such a temptation (Dane 7). He also sees something as small as a wasp stinging his thumb as a chastening from God, and he proclaims that, God had found me out (Dane 9). Since the Puritans believed that God was omnipresent in every aspect of their lives, their interpretations of even small occurrences had considerable spiritual meaning, and it was up to them to interpret these occurrences correctly. Contrary to these views, Franklin was a thorough deist in that he thought God was very separate and detached from human lives (Franklin 26). He did not believe in the Bible or in the Christian God (Franklin 25), so he voiced that humans were responsible for directing their own lives and improving their circumstances (Franklin 37). He exerts a confidence in his control over his own life by using phrases such as I would conquer, I conceived, I considered, and my circumstances (Franklin 32). He does not used the Bible to guide his decisions, and he does not interpret events as if God was somehow involved, which is very different than how the Puritans lived. These differences in their fundamental beliefs about God led to antithetic techniques for interpreting life circumstances. Also, The Puritans idea that sin led humans astray and needed Gods discipline interacted to affect their perception of hardship (Rowlandson 20). In comparison, Ben Franklin posited that pain and pleasure existed in equal proportion in the world and was not controlled by God (Franklin 27). This idea caused them to attribute difficult circumstances to independent (outside their control) variables, such as God dispensing hardship. Therefore the Puritans often rejoiced in the midst of difficulty because it meant that God still cared about them. Mary Rowlandson exclaims at one point in her narrative that when she saw others under many trials and afflictionsà ¢Ã¢â€š ¬Ã‚ ¦I should sometimes be jealous (Rowlandson 20). Rowlandson was thankful for the Indian raid, because Hebrews 6 says that Whom the Lord loveth he chasteneth. The way that Rowlandson interprets events in her life coincides with the hopeful way that the Puritans approached hardship, and it reflected their core spiritual belie fs. Ben Franklin, on the other hand, believed that pain and pleasure happened in equal proportion during a persons life, and states in his dissertation that this uneasinessà ¢Ã¢â€š ¬Ã‚ ¦produces desire to be freed from it, great in exact proportion to the uneasiness (Franklin 27). Franklin is proposing that pain is just a natural part of life, and is dispelled by actively seeking pleasure, because pleasure is the satisfactionà ¢Ã¢â€š ¬Ã‚ ¦which is caused by the accomplishment of our desires, and those desires beingà ¢Ã¢â€š ¬Ã‚ ¦caused by pain (Franklin 27). The inerrancy of Scripture was another integral tenet of the Puritans religion that diverged from Franklins beliefs. The Puritans thought that the sinful nature misguided humans and that they needed the Bible to show them the truth, and these views interacted to produce total trust in the Scripture for guidance. Mary Rowlandson often peppers her account with Scriptures that she deems appropriate for a situation. In Marys extreme suffering, she refreshes herself with passages from the Psalms recounting God helping his people in their time of need (Rowlandson 18). Another example of this is when Dane decides to depart to the New World when he tells his father, if where I opened my Bible there met with anything either to encourage or discourage that should settle me (Dane 11). These accounts exemplify the way in which the Puritans viewed Scripture relative to their lives. Franklin, however, regarded the Bible as mostly fables (Franklin 26), and did not recognize it as a divine authority . His opinion about the Bible produced skepticism toward the Scriptures that the Puritans lacked. As a young boy he found the Scripture disputed in the different books I readà ¢Ã¢â€š ¬Ã‚ ¦and I began to doubt of Revelation itself (Franklin 25). As a result, he dismissed the bible as divine and instead used the stories about Jesus as a moral guide (Franklin 33). In conclusion, the Puritans Christianity differed significantly from Ben Franklins deism. The colonists conducted all manners of affairs with regard to the religious implications it would have, and all of their decisions were made in light of the faith that was central to their existence. Unlike the Puritans, Ben Franklins philosophy of God and humanity was deistic in nature, and he had a much more hopeful outlook on humanity because he thought that they were capable of living morally without the Christian God. The Puritans and Franklins worldviews shaped their thinking in early colonial New England, and their alternate views resulted in divergent interpretations of the world at large.

Internet Pornography :: Essays Papers

Since the internet is so easy, accessible and essentially unregulated, it leaves room for many controversies, including electronic commerce, credit card fraud, invasion of privacy and more. One of the most controversial problems is internet pornography. Imagine receiving unwanted e-mail and suddenly get sent nude pictures of people and links which invite you to more of what they have already shown. Think about your son, daughter or even yourself being on a music site and you accidentally click a link and before you now it you are being subjected to hard core pornography. It just became apparent that pornography on the net not only encompasses controversies about pornography itself, but also all the other controversies and problems the internet already has. Sex has always been something which has intrigued people, and that is probably in essence how pornography became to be. As society developed in the 21st Century red-light districts flourished which centralized anything which had to do with sex in one geographic location. As sex and pornography became a more and more pertinent issue, the supreme court ruled in 1976 that cities could use their zoning powers to keep out sex-oriented businesses, and that more or less was the end of red-light districts in America. Nowadays with the Internet coming along as a more widespread medium the issue of pornography resurfaces and along with it, it carries many other disputes. One of the main controversies about pornography on the web is if it should be permitted in first place, since it is morally wrong to some people, and because it allows adolescents to access pornography, both willingly and unwillingly. Since there are no specific laws for the internet, a simple disclaimer is the only barrier between a user and X-rated material, in addition some pornographic sites have addresses which are similar to popular sites, such as www.whitehouse.gov (the real site) and www.whitehouse.com (the porn site), causing people to be lured to their sites through a simple misunderstanding or even a minute typing error. Before one can come to a consensus about what is right, there has to be found a way to enforce any laws, which would be written for the Internet. This aspect is so critical, because otherwise any laws would be in vain.

The Importance of Being Educated

I believe that Early Childhood centres should create a positive environment where children are more stimulated, happy, comfortable and safe from harm. Where learning is more meaningful and children can be extended. I believe that children learn in a holistic way through play. They learn by being actively involved. The process of a child's work is important not just the results. They learn through stages at their own pace. The adults role in children's learning is to provide scaffolding for the child's endeavours, supports and connections, that are removed and replaced when and where they are needed. Adults need to provide a developmentally appropriate programme to cater for all children. There is a need to plan for each child based on their own interests, strengths and needs. The curriculum planning should be based on the principles of Te Whaariki and the knowledge that all children are individuals. I feel that there is a need for Early Childhood Educators to work in partnership with parents/caregivers and Whaanau. This is an essential part of providing the best possible opportunities for children to reach their fullest potential. I recognise that parent/caregivers and Whaanau are the major sources for this knowledge. Which is a very valuable resource for teachers. Therefore there must be a good relationship between centre staff and parents to provide a strong connection and consistency among all aspects of the child's world. I believe that the uniqueness of each child should be valued. To apply the principle of fairness to all practices within the centre and to avoid discrimination as the basis of culture, gender, disability, religion or class. I feel that all children have the right to attend a centre. I am committed to providing an environment in which every child is enriched by the dual cultures of the treaty partners. I recognise that we are becoming a multicultural society and realise the importance of understanding the diversity that this brings to Early Childhood Education. I believe that Te Reo Maori should be actively included into the centres programme. It is important as an Early Childhood Educator to work as a team member, where each member is encouraged to utilise their own individual skills. There needs to be open and honest communication between staff members to create on effective team. It is also necessary for staff to have common goals and work together to achieve them. I feel that the management of children's behaviour must be fair and consistent. Teachers and adults must model and promote peaceful conflict resolution methods to enable children to learn and deal with conflict in an appropriate way. I also believe that the development of self-esteem by positive reinforcement of appropriate behaviour is important to safeguard the rights and emotional development of every child at the centre. I believe that it is necessary for teachers to be involved in a continuing process of professional development to keep in touch with the changes that are constantly effecting the Early Childhood Education field. The Importance of Being Educated I believe that Early Childhood centres should create a positive environment where children are more stimulated, happy, comfortable and safe from harm. Where learning is more meaningful and children can be extended. I believe that children learn in a holistic way through play. They learn by being actively involved. The process of a child's work is important not just the results. They learn through stages at their own pace. The adults role in children's learning is to provide scaffolding for the child's endeavours, supports and connections, that are removed and replaced when and where they are needed. Adults need to provide a developmentally appropriate programme to cater for all children. There is a need to plan for each child based on their own interests, strengths and needs. The curriculum planning should be based on the principles of Te Whaariki and the knowledge that all children are individuals. I feel that there is a need for Early Childhood Educators to work in partnership with parents/caregivers and Whaanau. This is an essential part of providing the best possible opportunities for children to reach their fullest potential. I recognise that parent/caregivers and Whaanau are the major sources for this knowledge. Which is a very valuable resource for teachers. Therefore there must be a good relationship between centre staff and parents to provide a strong connection and consistency among all aspects of the child's world. I believe that the uniqueness of each child should be valued. To apply the principle of fairness to all practices within the centre and to avoid discrimination as the basis of culture, gender, disability, religion or class. I feel that all children have the right to attend a centre. I am committed to providing an environment in which every child is enriched by the dual cultures of the treaty partners. I recognise that we are becoming a multicultural society and realise the importance of understanding the diversity that this brings to Early Childhood Education. I believe that Te Reo Maori should be actively included into the centres programme. It is important as an Early Childhood Educator to work as a team member, where each member is encouraged to utilise their own individual skills. There needs to be open and honest communication between staff members to create on effective team. It is also necessary for staff to have common goals and work together to achieve them. I feel that the management of children's behaviour must be fair and consistent. Teachers and adults must model and promote peaceful conflict resolution methods to enable children to learn and deal with conflict in an appropriate way. I also believe that the development of self-esteem by positive reinforcement of appropriate behaviour is important to safeguard the rights and emotional development of every child at the centre. I believe that it is necessary for teachers to be involved in a continuing process of professional development to keep in touch with the changes that are constantly effecting the Early Childhood Education field.